The SmartStart Solution

Learning through play

Play is important for healthy brain development. It reduces stress, improves working memory and makes children more socially competent. Learning through play forms the heart of the SmartStart programme. This programme provides practitioners with a daily routine that gives children ample opportunity for free play in a language-rich environment that encourages interactive storytelling and the development of self-regulation. What’s more, the programme has been created with the South African context in mind and includes a low-cost SmartStart play kit, training and free access to additional activities and learning ideas. SmartStart will also establish new playgroups across the country, as well as invite enthusiastic child-minders into our franchise network.


While social in nature, regular SmartStart club meetings will encourage improved practice through peer support and reflection. And because SmartStart is built on a social franchise model, practitioners and parents will get the support, insights and motivation they need every step of the way.

Get involved! Find out how

To find out more about SmartStart and how you can get involved, contact Carol-Ann Foulis or Justine Jowell at

You can also contact us on 078 277 0851.