SmartStart is a new social franchise for early learning that’s designed to reach national scale. It’s our dream to see children in South Africa benefit from early learning and give their growing brains the opportunity to succeed at school and in life. To turn this vision into a reality, we’re beginning with the poorest 40% of 3-4 year olds. We seek to engage with and support early learning practitioners across the country. We also aim to strengthen communities and parents’ appreciation of the importance of creating quality learning opportunities in the early years of a child’s life. And even more importantly, we want to demonstrate that a positive future for our children – and our country – is highly achievable.
Although SmartStart draws on the system of commercial franchising, in order to drive demand and increase the simplicity of scale-up, we are a non-profit, non-commercial franchise.