The SmartStart hub forms the engine of the social franchise framework and is responsible for generating low-cost standardised materials, effective recruitment and training, annual accreditation of practitioners and quality assurance. Working through a network of locally based Regional Franchisors (typically existing NGOs), the SmartStart social franchise will deliver a quality programme at scale.
Scientific recruitment and selection will help SmartStart find the right practitioners, while training empowers local franchisees to start and run exceptional programmes for young children. Franchisees will be supported by local clubs and coaches to drive quality across the country, reaching thousands of children, no matter how remote their location.
Our target for 2025 is to support quality early learning for 1 million children annually.